What do Amsterdam in Europe and Chicago in the U.S. have in common? The answer, of course, is that both cities are hosts of the Private Label Manufacturer Association’s (PLMA) annual trade shows. Amsterdam will take center stage in May when PLMA’s “World of Private Label” International Trade Show opens. Chicago gets the spotlight in November when PLMA’s U.S. Show takes place. This months edition of PLMA Live! features anchor Jodi Daley and PLMA president Brian Sharoff presenting a glimpse of the what’s ahead along with Roy White’s report on retailers who are unleashing their Private Brands to gain profits and customer loyalty.