PLMA Live! Another Opening, Another Show

PLMA INTERNATIONAL 1What do Amsterdam in Europe and Chicago in the U.S. have in common? The answer, of course, is that both cities are hosts of the Private Label Manufacturer Association’s (PLMA) annual trade shows. Amsterdam will take center stage in May when PLMA’s “World of Private Label” International Trade Show opens. Chicago gets the spotlight in November when PLMA’s U.S. Show takes place. This months edition of PLMA Live! features anchor Jodi Daley and PLMA president Brian Sharoff presenting a glimpse of the what’s ahead along with Roy White’s report on retailers who are unleashing their Private Brands to gain profits and customer loyalty. PLMA INTERNATIONAL CHAVY DUMPE

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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.