Private Brand “Love in a Cup” from Morrisons

Morrisons love frontBritish retailer Morrisons has introduced new a Private Brand promotional tea, “Love in a cup’ was designed by English design firm Elmwood as a fun and unique gift. Intended to capture a moment between loved ones, it’s the perfect way to simply say, “I love you.” The tea bags come with five different romantic messages on the tags, to show your loved one you care every time you put the kettle on. The charming package design incorporates a handwritten typography style and hand-drawn imagery, which adds a sense of occasion and romantic fun to an everyday task. Sometimes it’s the simplest things that create a tender moment between loved ones, from new couples to older married ones.

Morrisons love in a cup 4 Morrisons - loveinacup_3 Morrisons - loveinacup_2 Morrisons - 5

Please follow and like us:
Previous articleWalgreens Taps OMD to Buy Media
Next articleDavies Breaks Through The Glass Ceiling
Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.