Davies Breaks Through The Glass Ceiling

Peggy DaviesWhoever said “it’s a man’s world,” obviously never met Peggy Davies.

Davies, the vice president of the vegetable business unit and industrial sales for Lisle, Illinois-based McCain Foods, was the first woman inducted into the Private Label Hall of Fame program which is a joint effort between the PLMA and trade magazine Private Label ⇨ Store Brands. She is also the first and to date, the only woman to serve as PLMA chairman of the board.

“My desire is that women will see my induction as a sign that there is opportunity for women to make our mark and serve the industry,” Davies said. “There are lots of different opportunities out there.”

Davies has been involved in the Private Brand arena since the late 70s when she worked for James O. Brown, Inc., a local food brokerage company where she grew up in Pennsylvania. In the mid-80s she moved to upstate New York and began working for Daymon Worldwide at Wegmans and from there moved to Birds Eye Foods, where she rose through the ranks, starting as salesperson and ending up as the vice president of sales.

“We have all met people who are truly dedicated to improving the lives of others – whether it is at work or home and Peggy Davies is one of those people,” said Randy Wieland, vice president, sales for McCain Foods. “She is a dedicated, loyal and tireless leader with a passion for the business and for people in general.”

In 2011, Davies led the development of the McCain Foods Women’s Resource Network and she also founded Women Impacting Storebrand Excellence (WISE), an organization with a mission to “foster diverse collaboration and provide leadership that drives the continued success of the store brands industry.”

“The reason that I started WISE was because I felt there was a need in the industry to bring diversity to the store brand industry and this is something that I’m very passionate about.”

WISE held its first professional development event at the end of February 2013 and they’re hosting a webinar for the second quarter of 2013.

Davies has also been on the advisory board for the Global Women’s Leadership Forum. The forum provides resources to, connects leaders of, and supports professional women’s business resource groups in helping to create measurable value for their companies, organizations, and associations.

Other 2013 Class Members of the Private Label Hall of Fame include:

  • Steven Burd, Safeway Inc.
  • Neil Golub, Golub Corp./Price Chopper
  • Milt Sender, Daymon Worldwide, Inc.
  • Donald Welge, Gilster-Mary Lee Corp.

Selection criteria
Qualified nominees for the Private Label Hall of Fame are career Private Brand professionals, living or deceased, who have contributed to the growth of store brands in the consumer marketplace in one or more of the following ways:

  • Have served as a leader in store brand development and innovation.
  • Have advanced the growth of store brands through the creative use of marketing, merchandising and promotions.
  • Have contributed significantly to store brand technology in terms of manufacturing, packaging, label design and/or quality assurance.
  • Have served as a champion of store brands within their own companies, business communities and the consumer marketplace.



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Lynn Celmer formerly served as Managing Editor for Private Label Buyer and oversaw the twice weekly PLBuyer eReport as well as the PLBuyer SuperStore. Her background is in both newspapers and magazines. She has a degree in Journalism from Northern Illinois University. Some of her favorite retailers to shop for private label products at include Dominick’s, Target, Trader Joe’s and Walgreens.