A new ABC (Australian Broadcasting Commission) show, The Checkout, will debut tonight focusing on grocery Private Brand products that grow in prominence in the Australian grocery market. The Checkout is a new satirical consumer affairs series presented by Julian Morrow and Craig Reucassel that turns consumer TV on its head.
In this week’s second episode, Craig Reucassel satirizes what he sees as the “Copycat” practices of Australian retailers Coles and Woolworths who keep on undercutting national brands by copying their intellectual property.
Over the last few years the debate in Australia over Private Brand has been a quite contentious issue with manufacturers accusing retailers of deliberately misleading customers as well as giving themselves unfair advantages.
The Checkout airs tonight at 8pm on ABC1 (unfortunately it is only available in Australia) here is the title sequence for the show.