Barnes & Noble Gives Away FREE Nook Simple Touch

B&N NookBeleagured book retailer Barnes & Noble announced late last week a promotion that gives customers who buy a Private Brand NOOK HD+ between March 24, 2013, and March 31, 2013, will receive a free NOOK Simple Touch E Ink reader, a $79 value. This special limited time offer is available at all the nearly 700 Barnes & Noble retail stores nationwide, hundreds of Barnes & Noble College Bookstores and online at www.nook.com. The offer is also available between March 24, 2013, and March 30, 2013, through other leading retailers offering NOOK products, including Walmart.com, Target and Best Buy. This is the perfect way to experience all that NOOK has to offer, combining NOOK HD+, the lightest full 9-inch HD tablet ever invented, with a free NOOK Simple Touch, the highly acclaimed and easy-to-use E Ink reader.

“By offering a free NOOK Simple Touch with the purchase of NOOK HD+, customers can fully experience all that the expansive NOOK Store of more than 3 million titles has to offer,” said Jamie Iannone, President of Digital Products at NOOK Media LLC. “NOOK HD+, with its must-see full HD 9-inch screen, is perfect for experiencing movies, apps, magazines and more, while NOOK Simple Touch is ideal for reading millions of books with crisp, clear text on a portable and lightweight device that’s comfortable to hold for hours.”

 

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.