Have A Cup of Joe With Dean & Deluca

Dean & Deluca coffee frontMore beautiful Private Brand design from specialty foods retailer Dean & DeLuca. This redesigned coffee packaging is marked with clean lines and the core brand colors of silver and white. Accent colors are used minimally to differentiate flavor. The packaging is as authentic and genuine as the coffee it contains; no fluff, no gimmicks. Dean & DeLuca offers numerous blends in a 12 oz. size including: Mocha Java, House, Manhattan, Espresso, Breakfast and French Roast. A sample pack of 4 oz packages is available in select flavors.

dean deluca coffee 1

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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.