SodaStream and Cott Announce Strategic Manufacturing Relationship

sodastreamSodaStream International, the world’s leading manufacturer and distributor of home carbonation systems, today announced a strategic agreement with Private Brand beverage manufacturer Cott Beverages, a subsidiary of Cott Corporation, to produce flavors made specifically for the SodaStream carbonation system.  Cott Corporation is one of the world’s largest producers of beverages on behalf of retailers, brand owners and distributors.  The initial production will consist of existing SodaStream flavors and will take place at Cott’s primary concentrate production facility in Columbus, Georgia.  Terms of the deal were not disclosed.

“SodaStream has done a great job in bringing innovation, choice and convenience to the consumer via their at-home soda system,” stated Jerry Fowden, CEO of Cott Corporation.  “We look forward to working with SodaStream as they continue to innovate and grow.”

“The increasingly high demand for our flavors in America will now be more easily met by utilizing Cott’s manufacturing footprint, and we are proud to bring production of SodaStream flavors to the USA,” stated Daniel Birnbaum, CEO of SodaStream.  “State-of-the-art production, combined with years of expertise in flavor creation makes Cott an exceptional partner to have as we increase our syrup capacity to meet growing demand and look to broaden our product portfolio with new, great tasting flavors.”


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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.