Private Brand “Fresh to Market” From Nugget Markets

03_06_13_freshtomarket_29-store Northern California-based grocer Nugget Markets has introduced some beautiful Private Brand packaging for its “Fresh to Market” brand. According to Creative Director Ivan Sohrakoff: “Our private label brand is called “Fresh to Market”.  The goal was to include the Fresh to Market icon and brand while retaining a handmade look and feel to showcase our locally-made chocolate.  I chose to print directly on kraft paper with spot colors to distinguish between flavors.  Each different chocolate has a faint pattern printed on the lower 2/3 of the package that visually represents the flavor (ocean waves pattern for sea salt, southwestern design for chipotle, etc.)”

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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.