British retailer Tesco has introduced a Private Brand range of unique preserves for Tesco. The line includes beautiful package design by design consultancy P&W and consists of Daquiri and Cosmo flavors.
Although non alcoholic, the preserve flavors are based on famous cocktails, elevating them from the conventional and predictable jam and preserve flavors such as strawberry or raspberry. Each has a twist of lime that gives the taste delivery an extra kick without the bitterness of a citrus marmalade.
The designs are based on the illustrative style associated with vintage travel posters, giving them an exotic feel. The typography also evokes a 1930’s art deco impression that perfectly suits the style of the imagery. The labels are also strongly color coded to aid differentiation on shelf.