CVS Private Brand Beauty Sale!

CVS Brand Beauty Sale FrontWoonsocket, Rhode Island based drugstore CVS is featuring the beauty focused assets in its Private Brand portfolio in the “CVS Brand Beauty Sale.” The buy 1 get 1 for 50% off regular retail sale is featured in a half page ad in the weekly flyer and offers customers the ability to MIX & MATCH CVS Brand Cosmetics, Skin Care, Hair Care, Oral, Shaving Needs or Deodorant Products.


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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.