Cocktail Mixers & Smiles From William Sonoma

WilliamSonoma_1Check out the fabulous package design for these Private Brand Cocktail Mixers at specialty retailer of home furnishings and gourmet cookware Williams-Sonoma‘s. The design references old-time small batch whiskey and scotch packaging while maintain a fresh modern attitude.

The product has a feel high-end and expensive, yet authentic and nostalgic.  A solution with an intricacy of detail and layering of element provides perfect to communicate this concept. The obsessive nature of the design helped communicate the craft put into the product itself.

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Design Director: Michael Hester for Williams-Sonoma, San Francisco, CA
Handwritten Typography: Georgia Deaver

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.