Walgreens Brand Sale Stars In Flyer

Walgreens Cover

This week Deerfield, Illinois based drugstore Walgreens is featuring its Private Brand portfolio in a promotion that puts them in a Front Page starring role in their weekly flyer. The Walgreens Brand Sale with Balance Rewards includes a Buy 1 get 1 50% off with card of equal or lesser value sale. The weekly flyer includes Walgreens Private Brands: Ology, Well at Walgreens, Nice!, Good & Delish, Pet Shoppe, Living Solutions, Studio 35 and the unnamed Sunny Smile value brand.


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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.