Ikea Wins Valentine’s Day With Free Private Brand Crib

IKEA CRIBSwedish retailer Ikea’s Australia operation has a imaginative Valentine’s Day promotion that awards a free Ikea brand crib for babies born nine months from today. New parents are simply required to clip the coupon and return it with a proof of birth. The coupon also quips, “Delivery not included.”



Facebooktwittergoogle_plusredditpinterestlinkedinmail
Previous articleCoop Switzerland Co Brands With Swiss National Brands
Next articlePB CAREERS: Senior Manager – Brand Management & Business Analytics, Private Brands
Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.