Switch & Save Aldi Promotes On Facebook

\"AldiBatavia, Illinois -based hard discount small box grocer ALDI is marketing its Private Brands with a Facebook promotion that invites customers to take the “SWITCH&SAVE” pledge. Customers who take the pledge on the ALDI Facebook page are entered for a chance to win $20 gift certificates. The promotion runs through April 9 and culminates with an April 12 drawing in which 10 entrants will be selected to win the prizes.


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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.