Superunie Launches Basic Brand OK €

OK TomatoesNeatherlands based Superunie is a purchasing organization that represents 13 independent retailers in the Netherlands. The organization covers the market with more than 1,800 stores and has a market share of over 30%. Will introduce a new Private Brand called “OK €” of basic products which will target price-conscious customers.

The value-focused brand will include more than 200 products and is easily is recognized due to its clean modern presentation and packaging design.

“The introduction of OK€ ensures our participating members that they can continue to serve their customers, keen on watching prices, with a range of products whose formula, appearance and price match current trends and economic conditions,” said Superunie CEO Dick Roozen.OK detergent


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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.