Neatherlands based Superunie is a purchasing organization that represents 13 independent retailers in the Netherlands. The organization covers the market with more than 1,800 stores and has a market share of over 30%. Will introduce a new Private Brand called “OK €” of basic products which will target price-conscious customers.
The value-focused brand will include more than 200 products and is easily is recognized due to its clean modern presentation and packaging design.
“The introduction of OK€ ensures our participating members that they can continue to serve their customers, keen on watching prices, with a range of products whose formula, appearance and price match current trends and economic conditions,” said Superunie CEO Dick Roozen.