PB CAREERS: Gander Mountain – Brand Manager Private Label Hardlines

Gander MountainBrand Manager Private Label Hardlines

Summary:
The Brand Manager, Private Label for Hardlines, is responsible for developing the Hardlines Private label business including product selection, marketing and strategic planning for the brand.

Responsibilities:
Essential Functions:

  1. Analyze current Gander Mountain Hardlines owned brands and develop strategic plans to grow the business.
  2. Use strategic plans to lead the development of new owned brand Hardlines products; maximizing new business opportunities and identify trends and risks.
  3. Work cross functionally with Product Managers, Product Development and Marketing to develop and implement brand communication plans including pricing, promotions, marketing and product placement.
  4. Create packaging strategy and lead packaging development from creative through regulatory and legal approvals.
  5. Understand and react to changing market trends in order to assure a competitive advantage.
  6. Use all available channels to assure proactive communication with the Stores and Base Camp teams.

Non-Essential Functions:

  1. Other duties as assigned

Qualifications:
Education/Years of Experience: BA/BS in Merchandising, Business or other related fields; with 7+ years of retail product management and merchandising experience.

Other Qualifications:

  • A combination of Retail Hardlines Product Management, Product Development and Marketing experience required.
  • Proven creative talents to source and develop new products and drive owned brand strategies to success are required.
  • Strong analytical and financial skills along with proven negation skills.
  • Demonstrated organizing and prioritizing skills, attention to detail, and initiative in completing tasks.
  • Ability to communicate, both verbally and written, clearly and concisely and interact effectively at all levels and across the organization.
  • Experience in assessing customers, markets, and industry trends

Job ID: 15959
# Positions: 1
Location: US-MN-St Paul (Base Camp)
Experience (Years): 7
Posted Date: 2/8/2013
Category: 916-Product Development – Brand Manager Private Label Hardlines

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.