Announcing: The Dieline Package Design Conference 2013!

The Dieline ConferenceThe folks over at The Dieline have announced this years edition of their signature event The Dieline Package Design Conference 2013! As a part of HOW Design Live, The Dieline Package Design Conference will take place June 23-26 in San Francisco, CA.

We have put together an incredible lineup of speakers, with a over 20 inspiring sessions this year all centering around the theme of ELEVATE.

The event will be dual-keynoted by Cheryl Swanson, Co-founder of Toniq, and Steve Kazanjian, VP of Global Creative of MWV!

Some of the speakers include:

The event will also include The Dieline Package Design Awards
3:00 – 3:50 pm on June 23
42 winners will be selected across 13 categories, including one Best of Show winner. An “Editor’s Choice” award will also be given out, handpicked by Andrew Gibbs, Founder of The Dieline.

The ELEVATE Theme:
Brand strategies are now being built from the package outward – but a major shift happening now is towards the packaging architecting all brand touch points. Brands, and designers are beginning to understand the value of starting with the package first.

The Dieline Package Design Conference 2013 will show package designers how to extend the perception of their expertise and how to vocalize and be more articulate about what their design means to their brand.

We want to teach package designers to be better at considering the role of design in improving sales of a product, and to create meaningful differentiation. There are lots of beautiful designs out there, but not many are reinventing the perceptions of product benefits or paying off on shifting, emerging cultural ideology. We would like to change that.

We will give package designers the language and tools to convince higher ups that their design is truly communicating to the brand target. We will elevate the role of package designers beyond craftsmanship discussions, and have more talks about becoming more influential and in demand, and how to become industry leaders.

The Dieline Package Design Conference 2013 will take a larger role of elevating the role of the package design and the package designer.

Download the Full Brochure!

More Information!

 



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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.