Up & Up Stars In Target Flyer

Target Front of Flyer 2013This week marks the return of Up & Up to center stage on the cover of the retailer’s weekly flyer with the headline “Unbeatable Prices on over 1,200 Quality Up & Up Items.” Market Pantry, Xhiliration, Gilligan & O’Malley, Merona, Circo, Threshold, Smith & Hawken and the exclusive Nate Berkus line all join Up & Up to round out a significant presence for the Target Private Brand portfolio.

 



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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.