Tesco, Tasty Design & Juice Bar

Tesco Juice Bar frontEnglish retailer Tesco introduced th new Private Brand Juice Bar for Tesco. The brand was created by the English design firm Parker Williams and delivers an eclectic mix of juices and smoothies with something for whatever your mood or need. From a Wake Up smoothie with Guarana for extra kick, to the refreshing lemon and mint of the Cubanito, each bottle offers its own distinctive benefits.

“Our task” explains Parker Williams Creative Director Jo Saker ” was to unify the range with a consistent Juice Bar identity, but to create very strong individual personalities for each drink, reflecting its unique blend of ingredients and benefits. We wanted the design to look very strong on shelf, making the exciting choices within the range immediately apparent. ”

A new product development program supporting Juice Bar will introduce new variants to the range over coming months.

Tesco Juice Bar 2Tesco Juice Bar - Green StuffTesco Juice Bar - Hc Coco

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.