Staples Private Brand Products Launch in Japan

Staples productFramingham, Massachusetts based office supply retailer Staple, today announced the launch of Staples Private Brand products in Japan. Staples has established a wholesale distribution relationship with Jointex, a leading office products wholesaler and division of PLUS Corporation, a manufacturer of stationery and office furniture based in Tokyo.

“As the most trusted brand in office products in North America, our goal at Staples is to help small businesses succeed by providing innovative, quality products,” said Dave D’Angelo, senior vice president of Staples Brand Group. “We’re excited to introduce Staples brand products to Japan, providing businesses there with the quality and value that customers around the world trust every day.”

Staples Private Brand products will now be available in Japan through hundreds of dealers as well as more than 25 retail stores. Products include filing products, fasteners, notebooks, writing instruments and other business essentials. Staples plans to expand the number of products and categories over time.

“Jointex Company is proud to offer Staples brand products in Japan,” said Kimio Asano, company president of Jointex Company. “Japanese consumers will love the quality and value as well as the unique designs and vivid colors of Staples brand products, and we expect to grow both our retail and delivery businesses through this relationship.”



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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.