​Spar UK Extends Private Brand Wine to C-Stores

Spar UK ChardonnayBritish retailer Spar UK has introduced Chardonnay and Zinfandel Reserve wines from California designed to take advantage of the huge trend for wines from the USA in UK convenience stores, and offer customers greater choice at a mid-tier price point.

SparUK CaliforniaCharlie Craven, Spar UK’s wine trading manager, said: “USA is the most important wine category in convenience, so we want to make sure we are supporting our retailers with the most relevant new wine launches possible.

“This is a growing sector, and wines that originate from the USA account for more than 30% of total wine turnover in our stores.

“While there are 29 different wines from the USA in the Spar range, only three of these are Spar brand, so there was a real opportunity for us to grow our own brand offering in a popular wine category,” he said.

Spar’s dedication to bringing the best value wines to its customer’s saw many of its own label wines pick up awards this year, with a total of 74 wins across The International Wine and Spirits competition, The Decanter World Wine Awards and the International Wine Challenge awards. The Spar Ursa Maior Rioja Reserva 75cl also won at the Wholesale Quality Food & Drinks Awards in July.

Spar California Zinfandel Reserve and Spar California Chardonnay Reserve will be available in selected Spar stores from 24 January 2013 for the promotional price of £5.50 each.

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.