Occasionally I receive interesting emails from Florin Frasineanu manager of the site BrandPrivate.ro. His site focuses on Private Brands in Romania, Bulgaria, Moldova, Hungary, Czech Republic, Slovakia and Poland. In the most recent email he noted that:
No, they didn’t build stores… Instead their Private Brands have entered stores in Romania, in a partnership with Mega Image (part of the Belgian retail group Delhaize).
We are talking about a complete range of private lines, starting from entry level (Tous les jours) to bio products (Casino Bio). The other lines are Casino Family, Casino Delices and of course, Casino (NBE). The move includes approximately 50 new products at the same prices they have in France.