Casino Enters Romania With Private Brand

Casino foodsOccasionally I receive interesting emails from Florin Frasineanu manager of the site His site focuses on Private Brands in Romania, Bulgaria, Moldova, Hungary, Czech Republic, Slovakia and Poland. In the most recent email he noted that:

CasinoCasino, the French retail chain is now in Romania.

No, they didn’t build stores… Instead their Private Brands have entered stores in Romania, in a partnership with Mega Image (part of the Belgian retail group Delhaize).

We are talking about a complete range of private lines, starting from entry level (Tous les jours) to bio products (Casino Bio). The other lines are Casino Family, Casino Delices and of course, Casino (NBE). The move includes approximately 50 new products at the same prices they have in France.


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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.