Daymon Worldwide Appoints Kimberlee Marsh DVP, North America Private Brand Development

Kimberlee MarshStamford Connecticut based Daymon Worldwide is pleased to announce the appointment of Kimberlee Marsh as Division Vice President, North America Private Brand Development. Marsh will be a member of the company’s Executive Leadership Team, joining Division Vice President Bharat Rupani in handling the North American Private Brand Development business and reporting directly to Daymon Worldwide CEO Carla Cooper.

Marsh brings a strong track record of sales, business development and category management leadership at top organizations, including Kellogg Company, Kraft Foods, The Gillette Company and ACNielsen. She joins Daymon Worldwide from Kellogg, where she was serving as Vice President Sales for the company’s Eastern Region. In that role, Marsh was responsible for leading the 1,100 member DSD, warehouse, and broker management sales team for the Eastern states, which included $1.2 billion in sales across a diverse list of major grocery and mass market retail customers. Her 10-year career at Kellogg also included leadership roles at Kellogg Canada, as well as in category management and the company’s morning foods and snacks divisions.

“We’re thrilled to have Kim join the Daymon Executive Leadership Team,” says Cooper. “She is well known in the industry for her expertise, innovation and dedication to both customers and colleagues. Those qualities fit perfectly with our mission to continue driving Private Brand growth, and as a result, I’m confident she will play a key role in helping our customers take their Private Brands to the next level.”

Prior to Kellogg, Marsh held category management and sales information roles across Kraft’s dessert and snacks division. Her experience also includes seven years at The Gillette Company, where she led regional sales teams in account management and new product launches, as well as a brand management role at Nestle Foods. A graduate of Wellesley College, Marsh began her career at Procter & Gamble and a division of ACNielsen.

“I’m excited to join Daymon’s very impressive team of retail industry experts,” says Marsh. “Strategically managed, Private Brands can offer effective and profitable ways to generate growth, as well as fresh opportunities for connecting with consumers for the long haul. I think there is tremendous potential for ongoing growth in Private Brands, and as a result, I’m very pleased to be joining the industry leader in Private Brand development.”

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.