Trader Joe’s 2012 Customer Favorites

Trader Joes 2012 TopIconic small format grocer and Private Brand trendsetter Trader Joe’s published its annual “Most Favored Favorite TJ’s Product” list on its website. Number one on the 2012 list is Speculoos Cookie Butter. If you are unfamiliar with the product Speculoos Cookie Butter has the same consistency as nut butters, but contains no nuts. Instead it contains actual crushed Speculoos cookies (Belgian cookies spiced with nutmeg, ginger, cardamom, cinnamon and white pepper).

TJs Speculoos Butter2012 Most Favored Favorite TJ’s Products

  1. Speculoos Cookie Butter
  2. Mandarin Orange Chicken
  3. Triple Ginger Snaps
  4. Hummus (All Varieties)
  5. Charles Shaw Wines (All Varieties)
  6. Sea Salt & Turbinado Sugar Choc Almonds
  7. Frozen Croissants (All Varieties)
  8. Dark Choc Covered Candy Cane Joe-Joe’s*
  9. Dark Choc Sea Salt Caramels*
  10. Organic Tomato & Roasted Red Pepper Soup
  11. Candy Cane Joe-Joe’s*
  12. Pumpkin Butter
  13. Greek Yogurt (All Varieties)
  14. Pumpkin Bread Mix*
  15. Frozen Organic Brown Rice
  16. Joe’s Diner Frozen Mac & Cheese
  17. Dark Chocolate Covered Powerberries
  18. Nourish Facial Cleanser & Moisturizer
  19. Tomato Basil Marinara
  20. Corn & Chile Tomato-less Salsa
  21. Milk & Dark Chocolate Covered Almonds
  22. Natural Jerky (All Varieties)
  23. Candy Cane Green Tea*
  24. Dark Chocolate Stars*
  25. Spinach & Kale Greek Yogurt Dip
  26. Chicken Pot Pie Bites*
  27. Sipping Chocolate*
  28. Peanut Butter Filled Pretzels

*Seasonal Product



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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.