Minneapolis based retailer Target has a long history on delivering outstanding design and clever marketing campaigns to match. Target’s advertising is bold and anything but ordinary—whether it’s a presence in New York’s Times Square, a pop-up shop, vertical fashion show or star-studded shoppable film.
The latest chapter in a long history of design and creative advertising, Target introduces “The Everyday Collection” campaign, which highlights groceries in an entirely new way including guest appearances by two of their Private Brands: Market Pantry and Sutton & Dodge. The new campaign began airing Monday, January 6th, the multi-faceted campaign unexpectedly and humorously fuses high style with food and other essential items like paper towels, laundry detergent and diapers.
“‘The Everyday Collection’ campaign combines Target’s insight into guests’ everyday routines with our design and fashion credibility to showcase products at a great price,” said Jeff Jones, executive vice president and chief marketing officer, Target. “It is the ultimate expression of ‘Expect More. Pay Less.’”
Showcasing these items in a way typically reserved for designer collections, the campaign has print, broadcast, digital and social components that will give guests compelling content to experience and share.
I love it when Target is Target – They have truly embraced who they are – setting aside the boring conventions of old school grocery advertising.
Below, Carolyn Sakstrup, Marketing Director, Target, takes us behind-the-scenes at the broadcast shoot.
Source: A Bullseye View