Woonsocket Rhode Island based drug retailer CVS officially announced the launch of their new home goods brand Total Home Thursday, December 13, 2012 at their annual Analyst Day in New York City.
“We also had some news to share about the launch of our Total Home brand. This brand will consolidate many different home brands, and at 150 SKUs into one cohesive quality brand story, covering a broad range of home products. We are very bullish on this brand, and you will start seeing it in the beginning of 2013, setting up a formal launch in May of next year. So we do have a strong game plan for growing our store brands.”
The launch of Total Home is a significant step in the consolidate and optimization of the CVS Private Brand portfolio Total Home, the new brand will replace both the CVS Pharmacy and Round The House brands for home goods
Take a closer look at the Total Home items in store to date.