Food Lion Reruns Store Brands Super Sale

Food LIon Store Brand Super SaleDelhaize owned grocery Food Lion is once again running its Store Brand Super Sale January 11th – February 7th. The highly successful promotion allows customers to buy included Private Brand products and receive a coupon for up to $10 off their next order. There is also a printable coupon that complements the promotion.

Store Brand Super Sale:
Buy store brand products and get a coupon good on your next purchase. Buy 4 store brand items and get coupon good for $1 off your next shopping trip. Use the $1/$5 My Essentials store printable coupon in the link above to make this an even better deal.

  • Buy 6 and get $1.50 coupon
  • Buy 8 and get $2 coupon
  • Buy 10 and get $2.50 coupon
  • Buy 20 and get $5 coupon
  • Buy 40 and get $10 coupon



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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.