Aldi Touts Its Award Winning Private Brand Portfolio

Batavia, Illinois based value focused grocer ALDI announced today that nearly two dozen of its Private Brand products have received national recognition for innovation, quality and excellence in 2012. This year’s award-winning lineup includes:Aldi Wipes

  • Lullabies Moist Wipes: ALDI exclusive brand product Lullabies Moist Wipes has been awarded the 2012 Parent Tested Parent Approved (PTPA) Winner’s Seal of Approval, bestowed by PTPA Media, North America’s largest volunteer parent testing community with over 40,000 parents. Independent parent volunteers evaluate products in their own homes, certifying consumer products for quality, effectiveness and value.
  • O’Donnells Irish Cream:  Imported from Ireland, the O’Donnells Irish Cream was named as a 2012 International Wine & Spirit Competition Silver Medal Quality Award Winner. The International Wine and Spirit Competition promotes the quality and excellence of the world’s best wines, spirits and liqueurs. Entries are judged in a rigorous two-stage process of professional blind tasting and detailed analysis.Aldi-Natures Nectar FruitPunch
  • Nature’s Nectar 100% Berry Burst Juice:  ALDI exclusive brand, Nature’s Nectar 100% Berry Burst Juice, won this year’s SELF magazine Healthy Food Award under the drink category. The Healthy Food Award selection process begins with SELF-magazine’s registered dietitians who evaluate each product against strict nutrition criteria. Readers then participate in a blind taste-test and vote for their favorite products.
  • L’oven Fresh Multigrain Sandwich Skinnys & Priano Bronze Cut Pasta:  ALDI exclusive brands L’oven Fresh Multigrain Sandwich Skinnys and the Priano Bronze Cut Pasta were honored by the Private Label Manufacturers Association’s 2012 Salute to Excellence Awards, which recognize outstanding store brand products new to the market each year. The L’oven Fresh Multigrain Sandwich Skinnys won in the Breads, Rolls & Muffins Category and the Priano Bronze Cut Pasta won in the Pasta Category.
  • LunchMate Oven Roasted Turkey Breast: Recognized for its sustainable food packaging, the LunchMate Oven Roasted Turkey Breast – Peel and Reseal has won a 2012 Store Brands Decisions Innovation Award. The awards recognize inventiveness, leadership and ingenuity by retailers in store brands development, marketing and merchandising.

Aldi Sunshine BayIn addition to the products listed above, more than a dozen ALDI exclusive wines – most of which are priced at $6.99 or less – have garnered many accolades in 2012, including “Best Value” from Wine Spectator magazine for the Sunshine Bay Sauvignon Blanc. The Beverage Testing Institute has also named the Villa Malizia Pinot Grigio, Toca Diamonte Malbec and Vina Decana Tempranillo, among others, as “Best Buys.” ALDI wines come from the most fertile grape producing regions in the world, offering shoppers high quality and remarkable flavor at an incredible value.

ALDI stands behind the quality of its exclusive brands with a Double Guarantee. If for any reason a customer is not 100 percent satisfied with a food product, ALDI will gladly replace the product and refund the customer’s money.


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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.