2012 was a great year for Private Brand and a great year for My Private Brand, readership and subscribers more than tripled making the site the most widely read daily Private Brand site in the world. We continue to push the envelope with first to market stories, insights and strategy including stories on Safeway, Kroger, Target, Walmart, Meijer, Lowe’s, Sam’s Club and Hy-Vee just to name a few.
2012 was also a year of change and firsts:
- I quit my day job and the corresponding story ranked number 11 on the list of most read, Private Brands Get Ready – I Quit My Day Job!
- Launched the new site Prêt a Marque as a spinoff of My Private Brand. The site focuses on the evolving world of licensed, exclusive and Private Brands in fashion and beauty.
- Launched the retail and Private Brand strategic consulting firm Folio28
Take a look back at the top stories of the year based on your readership, Walgreens dominates the list with three positions, however it is interesting to note that a number of opinion pieces drew a lot of attention.
- Dispelling Private Brand Myths, Fairytales & Research Findings
- Target’s NEW Threshold Debuts!
- The Self-Congratulatory Syndrome: Private Brand
- Meijer Sets New Path For Private Brand – Ends Daymon Contract
- Walgreens Launches New Private Brand & New Magazine
- CVS Announces Significant Private Brand Portfolio Changes
- The Hy-Vee Brand Sale – IMPRESSIVE!
- Apple, Google, Amazon…Kobalt! Landor Breakaway Brands of 2012
- Walgreens Nice! & Good & Delish
- A Closer Look at Walgreens New Private Brand – Ology
- Sam’s Club Launches Artisan Fresh June 2011
- Clover Valley Better than A Dollar? January 2009
- The “Official” Great Value Launch! March 2009
- Kidgets Debuts at Family Dollar June 2010
- Kroger’s Simple Truth: Private Brand Consolidation October 2011
- Customers Demand More World Table from Walmart February 2011
- Food Lion Announces My Essentials April 2011
- Walgreen Launches Nice! Private Brand August 2011
- UP & UP with Target! April 2009
- Apt 5 – A New York State of Mind. March 2010