The Dieline Package Design Awards 2013: Registration Now Open!

Dieline awards2013The package design website The Dieline has opened registration for its 4th Annual The Dieline Package Design Awards competition. The worldwide competition is devoted exclusively to the art of consumer package design, since its inception in 2009, it has seen some amazing winners from the ranks of retail owned Private Brands including: Fresh & Easy, Waitrose, Homebase and Restoration Hardware. I strongly encourage retailers all around the world to enter – this is not a competition that pits mediocre private labels against other mediocre private labels – this is a competition for the best-of-the best well-designed Brand packaging.

The awards are judged by a highly esteemed panel of 10 industry experts from around the world, and awarded based on Creativity, Marketability, and Innovation. Debbie Millman, President Emeritus of AIGA and President of Design at Sterling Brands, serves as the chairwoman of the judges.

For the 2013 edition, 42 winners across 13 different categories will be awarded a 1st, 2nd, or 3rd place Award, and the highest scoring project will receive a one-of-a-kind “Best of Show” award, and a session at The Dieline Package Design Conference 2013 in San Francisco.

An “Editor’s Choice” award will also be given out, handpicked by Andrew Gibbs, Founder of The Dieline.


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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.