Walgreens Private Brands Surge to 22% Penetration

walgreens store2Just before Christmas, December 21, Naperville, Illinois based drugstore Walgreen held its Q1 2013 earnings call. The call included commentary from: Rick Hans, CFA – Divisional VP IR & Finance; Wade Miquelon – Executive Vice President, CFO, & President, International; Greg Wasson – President & CEO; Mark Wagner – President, Operations & Community Management and Kermit Crawford – President, Pharmacy, Health & Wellness

Gregory D. Wasson – Chief Executive Officer, President and Director spoke positively of the contined growth and evolution of the Walgreen Private Brand portfolio: “We’re also seeing significant momentum in our private brands. We’ve invested heavily in our own brands, including Walgreens, Delish, Nice! and many more, and year-over-year private brand penetration in our front-end sales improved 200 basis points to 22%. In my 32 years, I’ve never seen our store managers as excited as they are now about our private brand offering.”

Additionally he spoke positively of the addition of the English Private Brand Boots’ No7 that comes as a result of their Alliance Boots partnership “…our merchandising team added the popular Boots’ No7 to our beauty product line, debuting it at our Hollywood flagship opening with very good early results. We look forward to sharing more details with all of you at our analyst day in mid-February in London.

Source: www.SeekingAlpha.com


Previous articlePB CAREERS: Walgreens – Director Beauty Own Brands
Next article10 CRUCIAL TRENDS FOR 2013
Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.