Simply Fuller Longer With Marks & Spencer

\"FullerBritish retailer Marks & Spencer is looking for customer volunteers to participate in the Private Brand Fuller Longer 4-week meal plan and become an official M&S diarist throughout January.

The retailer will pay for all meals in the Fuller Longer 4-week meal plan and participants will then follow the plan as closely as possible, take photographs and write weekly blog posts about their experience for publication on the Marks & Spencer blog M&S Stories.

Launched in 2010, The Fuller Longer Private Brand range was developed with advice from scientists at the Rowett Institute of Nutrition and Health. Each meal in the range is rich in protein – but this isn’t a low carb plan – every dish also provides balanced carbohydrates from a range of sources, including beans, pulses, grains and vegetables. Plus, the majority of the meals and salads provide at least one of your five-a-day fruit and vegetable requirement.

The meal plan is based around 1000 calories and is designed to be flexible, so it can be adapted to suit your own personal tastes.




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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.