Bi-Lo Private Brand & “No Dough” NCAA Basketball

Bi-lo No Dough BasketballMauldin, SC based grocer BI-LO is once again partnering with Clemson (my wife’s alma mater) and the University of South Carolina to promote its Private Brands in its “No Dough” promotion. Customers who buy any 6 select Southern Home Private Brand products will receive a voucher good for 2 Regular Season Clemson Tigers or University of South Carolina Gamecocks 2012-2013 Season Basketball Tickets:

  • Southern Home Pasta Sauce 24. oz select varieties
  • Southern Home Pasta 16 oz. select varieties
  • Southern Home Ketchup 24 oz.
  • Southern Home Chewy Granola Bars 10 ct. select varieties
  • Southern Home BBQ Sauce 18 oz. select varieties
  • Southern Home Syrup 24 oz.
  • Southern Home Frozen Appetizers 8-11 oz. select varieties
  • Southern Home Frozen Pizza 12.75-24.8 oz. select varieties
  • Southern Home Plastic Party Cups 50 ct.
  • Southern Home Supreme Paper Towels 1 roll
  • Southern Home 8-7/8” Foam Plates 50 ct.
  • Southern Home Popcorn 6 ct. select varieties
  • Southern Home Peanuts 16 oz. select varieties
  • Southern Home Tortilla Chips 13 oz.
  • Southern Home Bottled Water 15 pk.
  • Southern Home Apple Juice 64 oz. select varieties
  • Southern Home Original Franks 12 oz.
  • Southern Home Meatballs 24 oz. select varieties
  • Southern Home Bratwurst & Sausage 16 oz. select varieties

The Promotion excludes Clemson vs. Virginia on 1/12 and Clemson vs. UNC on 2/28.  There are NO exclusions for USC.

The Voucher redeemable for two tickets at the Carolina Stadium box office in Columbia, S.C. or the Clemson Athletic ticket office in Clemson, S.C. Vouchers may be redeemed while supplies last.


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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.