PB CAREERS: Walgreens – Director Private Brand Strategy & Operation

Wellat WalgreensfrontDirector, Private Brand Strategy & Operation (Job Number: 009424)
At Walgreens, we help people get, stay and live well. That’s our core purpose and the difference we make in people’s lives every day. Our purpose has shaped the direction of our company since Charles R. Walgreen Sr. founded his first drugstore in 1901, and it still does today.

Our team members make that purpose come to life in our over 7,800 stores in all 50 states, the District of Columbia and Puerto Rico, in our call centers, distribution centers, on-site clinics, specialty pharmacies and corporate offices. In fact, those daily demonstrations of our purpose have helped Walgreens become an industry leader and a household name.

Walgreens has something for everyone who wants to build a successful career. Here, you’ll find supportive co-workers, an innovative environment and the tools you need to grow your skills, help build healthy communities and advance your career.

Job Summary

Provides leadership and has overall accountability for leading long-term business strategies for Private Brands and Global Sourcing across Walgreens Daily Living and Marketing, integrating marketing, supply chain, branding, finance, product integrity and sourcing to drive long-term business group strategies; ensuring long-term development of the Private Brands business and acting as direct strategic counsel to senior members. Drives strategic recommendations to Senior and Executive Leadership.

Job Responsibilities (listed in order of importance and/or time spent)

  • Envisions, directs and is accountable for managing all aspects of short and long term business strategies for Private Brands inclusive of branding, promotions, pricing, marketing and sourcing, targeting a sales growth from $4 billion to $8 billion over the next 3 to 5 years.
  • Functions as the interim leader in the absence of the Group Vice President, Retail Brands and Global Sourcing with full approval authority up to policy restrictions maximum for the job.
  • Directs development of 18 month marketing strategy and plans inclusive of loyalty, media, digital, promotions and advertising.
  • Responsible for the day-to-day profit and loss by product category for the private brand spectrum of products.
  • The job will lead a team of professionals and paraprofessionals in broadening, enhancing, and deploying advanced global sourcing capabilities that enhance the portfolio of profitable private brand offerings across the Walgreen family of companies.
  • Ensures strategies are translated into specific objectives and plans; integrates and aligns efforts across functions, locations, and/or businesses; has realistic yet aggressive timeframes for achieving expectations.
  • Responsible for managing the bi-annual Happy and Healthy magazine, leading the collaboration of all departments within Walgreens to create and execute flawlessly. Emphasis on differentiation of products/solutions and profitable sales.
  • Responsible for creating, resourcing and leading all projects necessary to build a sustainable Private Brands business: with emphasis around: Multi Sourcing Net Pricing Branding Printer/Art Work Quality Pricing & Promotional Effectiveness P&L Development Loyalty
  • Responsible for aligning on all packaging changes and product development with emphasis on process adherence and/or process improvements where necessary
  • Manage the ongoing T2T development of leading strategic customers. Manage the quarterly meetings with finance and track all development of collaborative planning and mutual business development goals
  • Provide leadership and strategic guidance around the Alliance Boots integration, assisting with alignment and strategic direction
  • Leads quarterly strategy meetings with PB leadership team with 18-24 month projects on new items, sourcing targets and marketing/promotional support
  • Manage the weekly staff meetings and lead meetings if and when the GVP of Private Brands is not available.
  • Provides leadership, direction, coaching, counseling, and, where appropriate, to and through an assigned team.


Basic Qualifications & Interests

  • Bachelor’s Degree and at least 15 years of experience in strategic marketing, promotions, pricing and/or branding.
  • At least 5 years experience influencing decisions made by senior leadership.
  • At least 7 years experience in retail, CPG or healthcare marketing.
  • Experience identifying operational issues and recommending and implementing strategies to resolve problems.
  • Intermediate level skill in Microsoft Excel (for example: using SUM function, setting borders, setting column width, inserting charts, using text wrap, sorting, setting headers and footers and/or print scaling).
  • Experience collaborating with both internal and external resources to develop strategies that meet department goals within budget and established timelines.
  • Experience developing strategic initiatives, which align with business goals and budgets.
  • Experience coordinating and facilitating executive management meetings.
  • Intermediate level skill in Microsoft PowerPoint (for example: applying a theme, formatting character spacing, inserting a picture, changing slide layout and theme colors, adding transitions, customizing slide numbers, changing chart style and/or formatting font).
  • At least 5 years experience developing strategy initiatives, managing marketing program budgets, and project management.
  • Experience identifying operational issues and recommending and implementing strategies to resolve problems.
  • At least 5 years of experience planning, developing, and managing departmental expense and capital budgets.
  • At least 5 years of experience directly managing people, including hiring, developing, motivating, and directing people as they work.
  • Willing to travel up to 25% of the time for business purposes (within state, out of state, and internationally).

Preferred Qualifications & Interests

  • MBA or Master’s Degree
  • Experience in consumer products marketing or retail marketing.
  • Experience in private brands
  • Experience in product integrity


Previous articleSafeway Invites Its Customer to Simmer With Safeway Select
Next articleEuropean Manufacturers Prod EU Comission to Investigate Private Brand
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.