PB CAREERS: Toys R Us – Assistant Manager Product Development & Brand Management

Toys R Us – Assistant Manager Product Development & Brand Management – Learning World 

The Assistant Manager is responsible for assisting Brand and Product Development Managers in the day-to-day running of the business by gathering and prioritizing product requirements and working closely with Product Development and Brand Management managers, and the Packaging, Design, and Quality Assurance teams.  The Assistant manager will help to support their objectives across all countries (US, Canada, UK, France, Spain, Central Europe, Japan, and Australia) and across all formats (stores, online, franchises and other) and reports to either a Brand Manager or a Product Development Manager.

Strategy/ Product Execution

  • Ensure that consumer demand and customer satisfaction goals are met  and at the same time support the R Us overall strategy, sales and profitability goals
  • Assist in developing a range of potential and marketable products to support Merchant and Brand Manager global assortment plans
  • Follow through with commitments and initiate decisive, timely action to address day-to-day issues
  • Take accountability for outcomes and ensure all work requirements are completed in a timely and accurate manner
  • Work productively in the face of uncertainty, respond constructively to new demands and challenges, and demonstrate flexibility and resilience in response to constraints
  • Update knowledge and skills to handle new challenges
  • Synthesize the most critical facts to understand problems and align solutions to team goals

Leadership/Talent Enhancement

  • Establish and maintain positive relationships with people across divisions and functions; collaborate with internal and external partners maintaining a culture of mutual respect
  • Act to address/resolve poor performance; provide honest, helpful feedback to others on their performance and coaching and guidance where appropriate to enhance skill development
  • Help others identify and prioritize their development objectives

Core Branding & Product Development tasks

  • Supports manager with product execution throughout the product lifecycle of assigned categories
  • Supports and collaborates with internal and external partners in the product development process
  • Maintain up-to-date information on factory offerings to address brand needs
  • Understand trends, hot products/categories, technologies, demographic patterns
  • Target market needs, issues and competition from national vendors and other private labels; communicate with team and proactively reacts as appropriate
  • Support the Product Lifecycle Management process
  • Assist in recommending product line extensions, refreshes and value pack outs
  • Recommend and collaborate on products for consideration from marketplace – line extensions – Value packs
  • Assist in collaborating with the Design team to create products that deliver on the assortment plan goals established by Brand Management

Merchant Relationships

  • Assist in making final product recommendations to fulfill assortment plan requirements
  • Assist to communicate costing requests and product requirements and changes through the line review process
  • Request samples and costing for comparison from vendor candidates
  • Manage samples and pre-production safety assurance process

Financial Tasks

  • Assist in executing competitive analysis on the profitability of products
  • Generate reports and analyses as required

Marketing and Advertising Tasks

  • Assist in creating and maintaining product line(s) that are visually consistent and unified in packaging and product content as well as maintaining R Us marketing standards by ensuring consistent color palette, unique creative visuals and design component


  • Bachelor’s Degree required
  • 2 years experience in Product Development or related field
  • Intermediate skills and experience in Profit and Loss operation, market analytics, merchandise planning and product development
  • Intermediate skills in negotiation, measuring key performance indicators and Financial Analysis including Retail Math
  • Intermediate to expert level skills in Microsoft Access, Excel, Word, PowerPoint and Outlook
  • Intermediate skills in Product Development/Branding software such as PLM and in package design and production
  • Require to travel internationally 1-2 times a year and domestically 0-1 times a year

Job Function: Product Development
: Headquarters
Primary Location
: USA-NJ-Wayne
Work Locations
: Headquarters One Geoffrey Way, Wayne 07470-2030
: Full-time
Job Type
: Standard
Education Level
: Bachelor’s Degree
: Yes, 25% of the time
Job Number: 35283


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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.