Seven & I to Double Private Brand Sales

Japan based Seven & I Holdings Co. the parent of convenience giant 7 Eleven will aim to almost double sales of its private brand products to ¥1 trillion in fiscal 2015, company officials said Friday.

To achieve the goal, the retail giant will expand the lineup of higher-priced delicatessen items and vegetables targeting singles and elderly people, they said.

The Seven & I group’s private brand sales in fiscal 2012 are estimated to total ¥490 billion, up 16.7 percent from the previous year.

The company aims to raise the share of private brand sales in the group’s overall sales to 14-15 percent in fiscal 2015 from some 8 percent at present, they added.

Seven & I will increase the number of products under its Seven Gold best private brand to some 300 in fiscal 2015 from the current 11, the officials said, adding that it will also expand the lineup of goods under its value/basic Seven Premium brand.

Source: Japan Times

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.