To achieve the goal, the retail giant will expand the lineup of higher-priced delicatessen items and vegetables targeting singles and elderly people, they said.
The Seven & I group’s private brand sales in fiscal 2012 are estimated to total ¥490 billion, up 16.7 percent from the previous year.
The company aims to raise the share of private brand sales in the group’s overall sales to 14-15 percent in fiscal 2015 from some 8 percent at present, they added.
Seven & I will increase the number of products under its Seven Gold best private brand to some 300 in fiscal 2015 from the current 11, the officials said, adding that it will also expand the lineup of goods under its value/basic Seven Premium brand.
Source: Japan Times