This week Carrefour Italy opened a store in Milan dedicated to its Private Brand, Terre D’Italia. The France grocer has unveiled a pop up store in Milan’s main train station, Stazione Centrale, dedicated exclusively to Terre D’Italia. Overr the years the grand train station has evolved to become a shopping destination for travellers. The approximately 269 square feet store will carry more than 280 products including pasta, desserts, wines, sauces, jams and preserves.
With the brand Terre d’Italia, Carrefour undertakes a mission to safeguard precious gastronomic traditions and the development of medium-sized companies and enterprises on which the rich culinary heritage of Italy is based; a heritage whose rigorous pursuit of quality and authenticity in food has inspired the greatest of chefs.
Terre d’Italia, is a 100% Italian line made from carefully selected ingredients and composed of authentic gastronomic specialties that have been passed down from one generation to the next. The defining elements of this brand of more than 160 products are quality and authenticity; with particular attention paid to the choice of suppliers from every Italian region specialized in the creation of typical regional food products.
The store will remain open until the beginning of February.