Tesco Launches Classic Treats For Adults

Tesco UK has introduced a range of classic sweet treats aimed at a more contemporary adult audience, package design for the new line was created by London based agency We Are Him+Her.

Wanting to avoid the usual clichéd candy store imagery each design plays on the quirky twist of flavors and introduces personality through playful typographic expressions. A textural color palette along with the matte finish creates standout unique interest in a category over saturated with glossy substrates.

Christopher Ribét, Designer at We Are Him+Her elaborates on the idea; “Everyone enjoys a cheeky treat every now and again, whether sitting at one’s desk or settling into a film. Our solution was to avoid the overtly sickly sugary graphics focusing on packing in personality with bright, witty illustration instead.”

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.