Tesco UK has introduced a range of classic sweet treats aimed at a more contemporary adult audience, package design for the new line was created by London based agency We Are Him+Her.
Wanting to avoid the usual clichéd candy store imagery each design plays on the quirky twist of flavors and introduces personality through playful typographic expressions. A textural color palette along with the matte finish creates standout unique interest in a category over saturated with glossy substrates.
Christopher Ribét, Designer at We Are Him+Her elaborates on the idea; “Everyone enjoys a cheeky treat every now and again, whether sitting at one’s desk or settling into a film. Our solution was to avoid the overtly sickly sugary graphics focusing on packing in personality with bright, witty illustration instead.”