Family Dollar Names Tammy DeBoer, SVP – Food

Discount retailer Family Dollar today announced the promotion of Tammy L. DeBoer to the position of Senior Vice President – Food. Ms. DeBoer will report to Paul White, Executive Vice President – Chief Merchandising Officer.

“Providing customers with a compelling food assortment is key to driving trips and an important initiative for Family Dollar,” said Mr. White. “Tammy’s proven track record in the food industry and her strategic leadership will help drive further enhancements to our assortment and help us increase customer loyalty as we work to continue to expand our market share.”

Since joining Family Dollar in June 2012, Ms. DeBoer has led the retailer’s Private Brand efforts with a strong focus on improving quality and expanding the assortment. Prior to joining Family Dollar, Ms. DeBoer served as Vice President, General Manager, for Bloom, a Delhaize America Company. Ms. DeBoer holds a Bachelor of Technology degree from Appalachian State University.



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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.