British retailer Waitrose has introduced its annual Private Brand candy selection; New Vision Packaging was tasked with creating the structural packaging for the retailer’s core range, which includes such products as Sugared Almonds and Chocolate Brazils.
2012 marks the first year that New Vision has been appointed to conduct work on the premium range as well. The premium offering is made up of two products – a Belgium chocolate assortment and a collection of coffee flavored chocolates.
Each of the eight packs in the core range features a folding boxboard structure, with clear plastic windows and recycled PET also used for selected products. The two premium range packs are constructed using 1000-micron white-lined rigid boards, and recycled PET. All packs feature a knitted Christmas jumper design, created in-house at Waitrose.