The Hy-Vee Brand Sale – IMPRESSIVE!

West Des Moines, Iowa based grocer Hy-vee is once again running it’s impressive Hy-Vee Brand Sale – the sale features a 16-page flyer dedicated exclusively to promoting their Private Brand portfolio as well as in store signage. The flyer is a remarkable example of focus and clean design focusing the Hy-Vee retail brand on a single core message and resisting the traditional grocer need to clutter a page with too many items and water down the message with multiple confusing themes.



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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.