Jim Cramer: “the Private Label trend is to strong to ignore”

CNBC’s always-rambunctious Jim Cramer of Mad Money is singing the praises of Private Brand and the recent acquisition of Ralcorp by Conagra. Despite his persistent use of the nonsensical phrase “private label brand” he has a “better than most” understanding of the evolution or retailer owned brands. And he is an advocate and shopper, with quotes like:
“ I myself am a huge private label buyer”
“I think the Private Label trend is to strong to ignore”
Way to go Jim!