Jim Cramer: “the Private Label trend is to strong to ignore”

CNBC’s always-rambunctious Jim Cramer of Mad Money is singing the praises of Private Brand and the recent acquisition of Ralcorp by Conagra. Despite his persistent use of the nonsensical phrase “private label brand” he has a “better than most” understanding of the evolution or retailer owned brands. And he is an advocate and shopper, with quotes like:
“ I myself am a huge private label buyer”
“I think the Private Label trend is to strong to ignore”
Way to go Jim!

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.