Walgreens Promotes Fresh Foods With Mobile Tasting Tour

Frozen yogurt at the Walgreens Up Market in Chicago

Deerfield, Illinois based drugstore  Walgreens is embarking on a mobile tasting tour providing samples of its fresh food and refreshments to Los Angelenos where they work, live and play. The Walgreens “Up Market: Fresh” experience will be brought to consumers via a custom-made, 40 foot bus and will visit various Los Angeles locations between now and Dec. 5. The “Up Market: Fresh” bus’ daily location and featured sample menu items are shared via Twitter @upmarketfresh.

“Several innovations are making Walgreens the first choice for health and daily living throughout neighborhoods nationwide. Our fresh food offerings provide customers with easier access to a greater selection of fresh foods and beverages,” said Joe Magnacca, president of daily living products and solutions for Walgreens. “The ‘Up Market: Fresh’ experience is a unique way to showcase our commitment to help people get, stay and live well.”
Free tastings include:

Juices: Samples of nutritious, fresh-made juices made from a combination of fresh fruits and vegetables. “Go Green” is a featured juice and is a blend of cucumber, kale, celery, green apple and lemon. One hundred percent natural orange juice will also be sampled.

Smoothie: The featured smoothie will be Raspberry Dream, which is blended fresh from raspberries, strawberries, bananas and apple cider.

Frozen Yogurt: Two premium, low-fat frozen yogurts will be sampled – Triple Chocolate and Tahitian Vanilla – alongside a selection of eight toppings

Café: Visitors can receive free samples of a selection of coffees brewed using the same fresh roasts and barista quality techniques showcased at Walgreens.

Walgreens “Up Market: Fresh” experience will provide free tastes to Los Angeles residents and visitors to commemorate the grand opening of its latest “flagship” store which is also its 8,000th location. The flagship store will feature an extensive collection of innovative offerings, products and service unexpected from a drugstore. It is located at Sunset Boulevard and Vine Street in Hollywood, and will open Dec. 1.

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.