French grocer Intermarché has announced plans to expand its Private Brand organic offering with the goal of increasing sales in the category from €209 million to €300 million by 2015. According to Planet Retail the retailer will introduce 85 new Private Brand organic products, said Anne Sainte-Marie, manager for private label at Intermarché. She added, “Our own brand organic products will be about 30 per cent cheaper than the organic national brands.” The retailer will integrate the new organic products into its existing Private Brands: Pâturages, Chabrior and Jean Rozé. Customers may also look forward to the introduction of a ‘100% Origine France’ branded offering to promote local French products.
Please follow and like us: