Celebrate a Gluten Free Holiday With Fresh & Easy

Not a week goes by that I do not receive an email from a local grocery shopper and Private Brand fan who is inquiring about gluten-free foods. Do its nice to see California-based grocer Fresh& Easy introducing products that cater to this growing customer base. According to their official blog Fresh & Easy News:

Sharing delicious homemade dessert is such a simple and easy way to spread holiday cheer, but many of our family and friends may be gluten-sensitive or gluten-intolerant. We don’t think that anyone should have to miss out on fabulous desserts during the holidays, or at any other time for that matter, so we’re proud to introduce our fresh&easy brand of gluten-free baking mixes. From chocolate and vanilla cake mixes to a corn bread and an all-purpose mix, we’ve got you covered so fire up those ovens!

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.