Not a week goes by that I do not receive an email from a local grocery shopper and Private Brand fan who is inquiring about gluten-free foods. Do its nice to see California-based grocer Fresh& Easy introducing products that cater to this growing customer base. According to their official blog Fresh & Easy News:
Sharing delicious homemade dessert is such a simple and easy way to spread holiday cheer, but many of our family and friends may be gluten-sensitive or gluten-intolerant. We don’t think that anyone should have to miss out on fabulous desserts during the holidays, or at any other time for that matter, so we’re proud to introduce our fresh&easy brand of gluten-free baking mixes. From chocolate and vanilla cake mixes to a corn bread and an all-purpose mix, we’ve got you covered so fire up those ovens!