SymphonyIRI Announces Times & Trends Webinar

SymphonyIRI announced a webinar for their newest report, “TIMES & TRENDS: REVERSAL OF FORTUNE, National Brands Pick Up Gains on Private Labelhosted by Susan Viamari, Editor of Times & Trends, SymphonyIRI Group, Thursday, November 29th, 1:00 to 2:00 p.m. ET. The dramatic title continues the research trend of approaching the robust development and growth of customer focused Private Brand portfolios as if they are all the same. The report is sure to drum up a lot of profitable national business and hope but listen closely to the numbers and make your own assessments

Webinar Description:
It’s no secret that the struggling economy has been a boon for marketers of private label products. Not content to coast on increased consumer acceptance as a way to cut costs during the recession, retailers have intently focused on growing their store brand programs.  National brand manufacturers, meanwhile, have developed new strategies to protect their brands from private label encroachment by offering new value, quality and innovation.

Are you leveraging the right strategies to ensure your company’s success amid the fierce battle between national brands and private label products?

Based on SymphonyIRI’s newly released Times & Trends report, this webinar explores current and emerging trends around private label, as well as national brand efforts to protect and grow their position in the CPG marketplace.  This session digs even deeper and broader into this story than past private label analyses, with expanded coverage, which includes Walmart, military commissaries and select club and dollar retail chains as well as the traditional food, drug and mass outlet coverage historically included in Times & Trends analyses.

  • Understand the shoppers’ views and behaviors in relation to private label to ensure your products or stores best meet their definition of value.
  • Discover pockets of growth opportunity for your products among categories and stores.
  • Tailor marketing and product development efforts to address prevalent needs and wants across target shoppers.

Register Now!

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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.