Pet Care Pavilion Debuts at PLMA Show

If you weren’t able to make it to Chicago for this week record breaking The Private Label Manufacturers Association (PLMA) 2012 Private Label Trade Show here is an inside look at the first of its kind Pet Care Pavilion. The pavilion took center stage at the show with a great location in the conference center foyer and retailer focused displays including: Petco, Walmart, Target, Petsmart, Publix, CVS, Supervalu, Aldi,  Safeway, Kroger and Whole Foods Market.

PLMA attributes the inclusion of the Pet Care Pavilion to increased growth of pet food and pet supplies sales in specialty, supermarket, drug and mass merchandisers, in addition to large pet superstores and smaller independent stores. In traditional channels, Private Brand accounts for unit market shares of 12.9 percent in pet foods and 17.4 percent in pet supplies, which includes toys and accessories.

“The pet category has been growing in a number of ways with premium, natural and organic foods, and certain retailers are pioneering that product range,” says Brian Sharoff, president of PLMA. He notes that with supermarkets, mass merchandisers and drug chains taking notice of these trends in the pet category, small independent pet retailers would be wise to consider including their own brand in order to compete.



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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.