Kenmore Partners With TV Chef Eden Grinshpan

TV Chef Eden Grinshpan and Kenmore Brand Offer Simple Ways to Please Variety of Tastes and Make the Holidays Brighter for Military Families

HOFFMAN ESTATES, Illinois

 

From multi-generations to multi-cultures, honoring traditions while catering to different tastes may prove challenging for holiday hosts. A recent survey sponsored by Sears Private Brand Kenmore found that more than half of Americans (52%) celebrate the holidays with extended family and/or friends, bringing a variety of food preferences to the table. As a chef who makes a living from experiencing global flavors in cities around the world, TV host and celebrity chef Eden Grinshpan offers simple twists on holiday cooking to update family favorites and even create new traditions.

All though I am a huge fan of Food Network and the Cooking Channel I was only marginally aware of Miss Grinshpan so pulled her bio:

Eden Grinshpan graduated from Le Cordon Bleu in London with the “Grande Diplome” in both Pastry and Cuisine. After graduating she went to India to volunteer with different organizations, one of them being an orphanage called Ramanas Garden. Here she came up with the idea of raising money for the orphanage by re-opening a café, which had not been in operation for some time, and teaching the children the basics of culinary cuisine. After returning to New York City, Eden enrolled in a management program at The Institute of Culinary Education before working at the bakery, Babycakes. Eden is the co-owner of EthNicitY Productions, and hosts Eden Eats, a traveling show to find global cuisine in cities across the US.

The survey revealed that 46% of Americans create special dishes for guests and 44% of those say the main reason in offering something special is to spice things up. Further, many respondents think holiday preparations are fun, with 27% of women responding that they feel like a “Rock Star” when it comes to holiday cooking and entertainment.

To inspire and help those aspiring “rock star” cooks, the Kenmore brand introduces cookmore.com, to easily create custom cookbooks including favorite family recipes, as well as access and share from a recipe library built by everyday cooks and acclaimed chefs. Suiting the need holiday hosts have to spice things up, the site allows users to add their own special “twists” to recipes they save and even share their own twists on others’ traditional favorites.

For example, turkey still reigns supreme, with 90% of Americans planning to eat it this year. However, for those looking to spice up the bird, Grinshpan’s ‘Mediterranean Turkey’ recipe calls for paprika, cumin, fennel and even pita bread and cinnamon.

“While guests appreciate the tried and true dishes they come to expect during the holidays, they tend to feel extra special if their specific tastes are catered to,” said Grinshpan. “Through travels for my show, I discover food and ingredients from cultures all over the word that inspire me to bring something new and unexpected to the dinner table. With cookmore.com, cooks can share and discover fresh recipes to serve up joy year round.”

Valuing the spirit of giving thanks during the holidays, the Kenmore brand brings something more to the table –  $1 for every recipe submitted or downloaded on cookmore.com will be donated to Sears Heroes at Home – up to $10,000 – to make the holiday season brighter for military families. The Heroes at Home program strives to up lift, assist and honor America’s military service members, veterans and their families.

“The holiday season brings challenges in the home, from finding the right recipes to knowing the right tools that help ensure a sensational holiday meal,” said Michael Castleman, president, Kenmore, Craftsman and DieHard and SVP of Sears Holdings. “The Kenmore brand has been a part of American homes through a century of holidays. We know the right solutions and innovations, such as double ovens and large capacity refrigerators, which enable hosts to spend less time in the kitchen and more time with their guests at the table.”

Methodology: The Russell Omnibus was conducted online from September 28 – October 1, 2012 among 1,033 online adults across the United States.  Figures for gender, age, and geography were weighted where necessary to match their actual proportions in the population.



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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.