Food Lion Store Brands Holiday Bake-Off

Salisbury, North Carolina, Delhaize owned Food Lion announced its “Food Lion Store Brands Holiday Bake-Off.” To take part in the contest, customers can enter their favorite holiday recipe for a chance to win a $500 Food Lion gift card!

The contest will be held from November 7th though the 28th to enter customers must “like” Food Lion on Facebook and then submit a recipe that uses their favorite Food Lion Private Brand product(s). Beginning December 5th Facebook users will then have the opportunity to vote for the favorites.

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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.